CFL Welcomes NEO.bet as Approved Gaming Operator and Official Sportsbook Partner
The Canadian Football League (CFL) has welcomed NEO.bet into its family as the official sportsbook partner and an authorized gaming operator. This news follows last month’s announcement of FanDuel claiming the title of the first authorized gaming operator for the CFL and its official sportsbook partner.
NEO.bet, a sportsbook and casino platform, is the newest addition to the CFL’s growing list of partners. The league continues to explore further partnerships as part of its strategic expansion plan.
Tyler Mazereeuw, Chief Commercial Officer of the CFL, expressed his delight at welcoming NEO.bet to the CFL family. He spoke about the importance of responsible sports wagering as a means for fans to connect more deeply with the league’s narrative. He added, “It’s always special when a victory for your favorite team or player becomes a win for you, as well.”
NEO.bet’s Journey to Canada
Originating from the agido Group, a German software development company established over two decades ago, NEO.bet entered the Ontario igaming market earlier this year. The brand now offers sports betting in the province, providing a variety of markets across international leagues and major North American sports such as MLB, NHL, NBA, and NFL. With odds available on more than 25 sports and 9,000 live events each month, NEO.bet has certainly made its mark in the sports betting sector.
Thomas Louis, CEO of NEO.bet, expressed his excitement about the partnership with the CFL. He stated, “The league represents the inclusiveness, pursuit of excellence, and dedication to fan and athlete welfare that resonates with the values that we hold dear at NEO.bet.”
NEO.bet’s Vision for the Future
Louis sees this partnership as an opportunity to revolutionize the betting experience for CFL fans and bettors. As NEO.bet establishes its sportsbook and live casino platform in Ontario, he believes there are long-term opportunities to engage CFL fans and elevate online sports betting experiences.
He concluded by saying, “Our partnership with the CFL will become the foundation as we introduce millions of Ontarians to a higher standard of igaming – a standard where the safety and security of the customer are placed above profits; where the drive to deliver a better-quality product with technological innovations and unparalleled reliability take precedence over traditional business objectives.”