‘Shadowbanning’ on TikTok: What It Means and How to Fix It

As TikTok becomes an increasingly popular platform for viral content, more creators join the social media app to expand their audience and engagement.

However, some users have noticed a drastic decrease in their likes, views, and comments, a phenomenon attributed to ‘shadowbanning’.

This article will delve into what shadowbanning entails and how it can be rectified.

What is a Shadowban on TikTok?

Shadowbanning refers to a social media platform partially or wholly restricting a user’s visibility or access to certain features without officially notifying them.

While this phenomenon isn’t exclusive to TikTok and occurs across multiple platforms such as Instagram, some doubt whether TikTok shadowbans are actually legitimate.

A typical sign of a shadowban on TikTok is when your videos stop appearing on people’s ‘For You Pages,’ resulting in a decline in engagement.

The Reasons for Shadowbanning on TikTok

Shadowbanning generally occurs when an account violates community guidelines, resulting in TikTok enforcing a block.

The exact reasons for shadowbanning are speculative; however, it is believed to be triggered by spam, guideline violations, or using copyrighted music.

Strategies to Resolve a Shadowban on TikTok

If you suspect that your TikTok videos are being shadowbanned, several steps can help address the issue:

1. Switch to a Pro Account: A Pro Account provides detailed analytics, offering insights into how people are interacting with your videos. This can help identify the root of the problem.
2. Delete Potentially Offensive Content: If you believe your shadowban is a consequence of certain videos on your account, removing content that TikTok may flag, such as spam or adult content, could help regain visibility on users’ ‘For You Pages.’
3. Re-download TikTok: Although it’s a basic trick, if your app’s performance inconsistency is related to the app itself, deleting and reinstalling TikTok can help force any updates you may have missed.

While these methods may not guarantee complete resolution, they can potentially mitigate the effects of shadowbanning.

The Enigma of TikTok’s Shadowbans

Despite the buzz around shadowbans, TikTok has yet to release specific information about them, leaving many users mystified.

As creators continue to navigate the platform’s complexities, these speculations and potential solutions remain central to discussions.

In related news, TikTok users are currently going viral with the Barbie AI filter.

This filter uses AI to transform users into a fashion doll-like appearance, becoming a trending feature following the release of the ‘Barbie’ movie trailer featuring Margot Robbie and Ryan Gosling.

The filter isn’t directly available on TikTok but can be accessed via a free app called ‘Photoleap.’

While TikTok continues to be an exciting platform for creative expression and engagement, users must remain mindful of the community guidelines to maintain visibility and foster a safe and inclusive space for all.